Jeff entered the world of advertising in 1990, helping clients like Lotus Development Corporation and Hyatt Hotels best spend their multimillion dollar media budgets. In the flood of media, audience and market data that came with those decisions, Jeff recognized opportunities for change. In 1996, he started the interactive division of Boston-based agency CGN to help national brands leverage this 'new thing called The Web' as a marketing channel. In 2002, with the support of his loving wife, he and Mike Connell started Small Army to take the lead in a transforming advertising industry. In 2007, following the birth of his two beautiful children (Josh and Julia), and the tragic loss of his business partner to cancer, new life perspectives caused him to start Small Army for a Cause (a 501c3) as a way to give back. Today, Jeff continues to provide perspective and insight to lead Small Army, its clients, his family and the community through never-ending change.
Steve started his advertising career on the West coast, creating award-winning work at FCB and Ketchum on automotive accounts. He then landed a record deal and left advertising for the open road in a big ol' tour bus. A couple of songs hit the Billboard charts and the Dixie Chicks recorded one of his tunes, "Desire". Returned to advertising as creative director of JWT in Atlanta for seven years. Small Army became his nesting ground when he married his scientist sweetheart, Dr. Valerie Cullen. Steve enjoys telling stories by putting ad-like things where you don't expect them. Hatch, MITX and Effie Awards later, he's making a comfortable home here in Boston.
Small agencies, medium agencies, big agencies—Allison Reilly has been there. Project management, relationship cultivation, new business development, advertising research, marketing development, copywriting—Allison is known for wearing many hats. For Allison, her life story is about three ingredients: Change. Challenge. Growth. She is never comfortable when life gets too easy. Whatever you throw at her, she'll find a way to figure it out, give it her all and keep a focused attitude. Her career began working on clients such as John Hancock, Cellular One and AT&T. More recently, she was a partner in an ad business fostering accounts such as the Anti-Defamation League, Global Signal and the Boston Convention Exhibition and Convention Center. Allison has found that no matter what the client or industry, she is happiest when she is learning and being challenged—an attitude that is integral in helping clients carve out the most effective messaging. With many Tuckerman's Ravine ski trips, hikes up several of the 4,000+ foot mountains in New England, two Boston Marathon's under her belt (one while pregnant), a long marriage to her college sweetheart and four kids who span from kindergarten to college, Allison knows how to make sure life stays interesting. So where's Allison's story taking her now... Small Army... Bring it on...
Amy has a very "colorful" background, but most recently she spent over 13 years as the Operations Manager for CA-based Mad Dogg Athletics, Inc. (MDA), the inventors of Spinning®. With MDA, Amy worked closely with the executive team to develop and manage global marketing efforts; hire and manage a growing staff; participate in the development and coordination of global education material; manage trademark protection and policing; and take out the trash. She even helped open offices in the Netherlands, Italy and Switzerland as the company experienced global expansion. Every day was different — an environment that she loves - as they introduced the products to new customers and emerging markets.
At Small Army, Amy keeps another fast-moving ship above water and heading in the right direction. From finance and human resources to vendor management and information technology, Amy has her hands involved in everything that keeps the agency moving forward.
In her spare time, Amy loves spending time with her gem of a husband and two terrific kids. She keeps her sanity by running as the sun rises.
Raised on a steady diet of Godzilla and Bob Ross, Christian spent his early years as an egg gathering, bmx riding, raft making, side-arm throwing hick who would eventually become the basis for Stephan Hawkings 'A Brief History of Time"
Tales from his later exploits have been adapted into several movies and TV series including McGyver, Deadliest Catch, Lone Wolf McQuade, Designing Women, and Highlander.
Always the career optimist, he never shied away from changing occupation and served time as a plumber, writer, computer consultant, carpenter, and bartender. Lured by the promise of ping pong tables, world travel and beer, he decided to try his hand as an art director. Like a phoenix he rose to the highest heights of anonymity. Since then he's been building, making, and shaping people's perceptions for some of the world's most successful and pioneering brands.
When he's not staring at a computer screen or scribbling in his notebook searching for the next big idea, Christian can be found running a table saw, walking along Mass Ave carrying a bicycle with a flat tire or motoring about the harbor in search of the famed creature known as “sea bass” aboard his trusty Sunset Bandit.
Sam's design career started when his 10th-grade art teacher gave him a bunch of wooden slabs to make parking signs for the school lot. From there, he started his own sign-painting business out of his mother's garage, painting signs and trucks for local businesses at 17 years old. A few years and a few design awards later, Sam now leads the design department at Small Army, helping to create sparkling advertising, branding and interactive experiences. Before Small Army, Sam did stints with regional boutique firms Plainspoke, Catapult Thinking and Eymer Design. When he's not designing anything that gets in his way, he's enjoying his downtime fishing, driving his kids to sporting events and writing and playing music with his band.
As I sit here now, tightly wrapping my sweat-soaked bandanna around my ever-sweating, tanned forehead, I am reminded of the times before Small Army. Before free Cinnamon Toast Crunch breakfasts, unrestricted internet access and Beer Fridays™. Hard times indeed, the endless monotony of office drudgery: hours of punching the numbers keypad until it was memorized, wearing a collared shirt five days a week and all those khaki pants. Needless to say, years ago, when I climbed out of the quasi south of suburban Virginia and bounded into the thick jungle beyond on a quest for a better tomorrow, I told myself, "I am doing this not for narrow-minded pursuits, but to embolden those of you still toiling away in the caves. I must do this...so others can follow."
Before I vanish back into the thick humid jungle of life, on my giant cat Harvey, you may see me pause at the cusp of a sand dune to wipe away what looks like a single tear cascading down my cheek. Tell yourself it's just more sweat, say to yourself, "That Brandon Brown is always sweating. He is one beautiful sweaty bastard." Now, hold onto that thought. Let that image burn into your core. You know as well as I that one can't save anyone without a lot of sweating and, of course, a giant cat.
A native of the Newton system, Kniznik was a champion T-16 skyhopper pilot on his homeworld. During his youth, he spent many years hunting sink crabs on the world's rocky islands. He eventually became a free trader and had just gone into business for himself when the Galactic Empire, seeking to create a new base in that part of the galaxy, forced the Newtonion from his homeworld and turned his planet into a secure base of operations. When Imperial promises of a new home turned out to be a pile of tonton dung, the displaced scallion adopted a nomadic lifestyle, wandering aimlessly through the system, until opportunity would present itself.
Kniznik soon took part in his first missions with Red Squadron, working with Biggs Darklighter, Wedge Antilles, and Cesi Eirriss. Kniznik flew as Red Six during the Battle of Yavin, his skills at strafing aiding the Rebels early in the battle. However, when his T-65 X-wing starfighter was struck by debris, leaving him with several mechanical and computer malfunctions, Kniznik was hit by enemy turbolaser fire and appeared to have been killed. But, obviously that wasn't the case as he is alive and doing well here at Small Army.
Born on the 4th of July, Monica has been a firecracker since she Yankee-Doodled into town. And not only is her personality dynamite, but her background is too. From conducting market research in China for Maui Jim Sunglasses to handling public relations in Las Vegas for several high-profile clients including the Palms and the Chippendales (her all-time personal favorite), Monica's spark for life and curiosity for learning has taken her on a journey around the world and back, bringing her to her ultimate destination — Small Army. Now enlisted in the ranks, she can be often be found igniting ideas and having a blast in the world of strategic marketing and advertising.
Paul Dome is a Chicago-born account guy now living among Red Sox nation. He prides himself on being a Cubs fan no matter how poorly they play and a Bears fan no matter how dated the Super Bowl Shuffle is.
Paul began his career in marketing as a 22-year-old single guy managing a daily email recipe program. From there, it was an upward trajectory. He worked at Circle.com, now EuroRSCG 4D, on digital initiatives for many brands under the Campbell's Soup umbrella. He then moved to Arnold Worldwide on Royal Caribbean and ESPN, managing campaigns for both digital and traditional channels. Paul then had a brief stint on the "client side" at Bose Corporation managing retail marketing programs.
Outside of work, Paul is an improv comedy actor and can be seen performing around the Boston area. Paul's most inspirational quote comes from Wayne Gretzky: "You miss 100 percent of the shots you don't take".
Brian is mostly known for his string of intricate and diabolical break-ins to the the set of famed children's show Mr. Rodgers neighborhood. Wherein he stole many of the famous sweaters worn by Fred Rodgers on set, many of which were never recovered. Hired on as a assistant editor initially, yet having no skills in the art, Brian utilized this soft spot in the security to gain access to the wardrobe.
Many speculate Brian left his editing duties one day during lunch and posed as Mr. McFeely, a delivery man played by David Newell. (Brian had kidnapped the actor and held hostage him for 21 days while playing out his ruse.) The entire cast and crew were gobsmacked to learn Brian was an impostor having worked on set with him for 8 episodes, which PBS later pulled. Brian was a gifted actor they all mused.
Although, later in a an interview with Barbara Walters, puppeteer Michael Horton noted, "It was odd that Mr. McFeely never removed his costume and mustache applique when bar hopping after the show recordings. We all assumed he was very method in his acting...we all just were amazed he could hold more whiskey than a keg so all's well, nip nip!" Betsy Nadas, who played Mrs. McFeely, however did not appreciate Brian's drinking nor method acting as she was said to have fought off the advances of "Mr. McFeely" on a daily basis. On set Brian often complained that she wasn't holding up to her "wifly duties" to fellow cast mates and would occasionally have shouting fits in the facilties restrooms.
To this day Brian served no time for his crimes and can occasionally be seen wearing sweaters striking a similar apperance as those worn by the late Fred Rogders, but he swears he simply, "Got them at Urban Outfitters."
Though new to the advertising scene, Jen is moved to tears by well-made commercials more often than any normal human, so she knows she's in the right place. Professional MO: work hard and prove your worth, social media should be used early and often to promote business (and to spread hilarious and heartfelt anecdotes, obviously), and love what you do - which is almost impossible in most jobs but Small Army makes it simple.
From a small, rural liberal arts school to an entertainment news gig in NYC, Jen finds Boston and Small Army to be the perfect porridge to her Goldilocks... Which is great because she pays a lot of money for that hair color. Other things that move Jen to tears: any and all viral animal videos - seriously. Every. Single. One. And triumphant sports films (i.e. Mighty Ducks). She lives south of the city with her overweight labradoodle who moonlights as a polar bear.
As a young girl on the mean streets of New Jersey Megan dreamed of working in advertising as a copywriter. Other girls wanted to be princesses or pirates, but she longed for well tailored tag lines and crisp copy blocks. After graduating from Marist College in 2012, she transitioned to account team mode, found a suitable denim jacket, and landed her first job at an advertising agency. She memorized every $5 Footlong, took a selfie with Apollo Ohno, and even whet her copy whistle with a few witty tweets from time to time.
However, tales of northerners pumping their own gas and even crafting a unique regional language struck a chord in her heart. She too had the will and determination to do things for herself, so she headed to Boston without making a single left turn. Sadly, not one person at Small Army speaks like Matt & Ben in Good Will Hunting, but she was still able to piss off all her Yankee fan friends and start fresh.
THE FACTS: She'd rather be: at a Dave Matthews Band concert, eating/tweeting about Chipotle burritos, and/or watching a Criminal Minds marathon. She will, at any point: defend Eli Manning, convince you that Trypophobia is real or day-dream about David Wright.
Although a product of the 80s, Michelle was one of the lucky ones. One of those kids who still got to learn cursive. As an adult, she can sign not only her own name, but also execute complex characters like G, Z, and Q.
So passed her dreamy childhood by the Gloucester sea. Devoid of cable television, she doodled away her days in 2D bliss. Fast forward several years and many meticulously rendered shadows later: After attending Providence College and briefly becoming a real person, she came to realize her happiness was not to be found within the three walls of a cubicle.
Back in school for Graphic Design, Michelle eagerly learned the tools of the trade. She then began designing for a local wine company, where she of course enjoyed sampling the product regularly.
By some stroke of good fortune, she ended up at Small Army. Their bright red logo called to her, and it’s been nothing but rainbows and unicorns ever since.
Meet Papee "Arm" Thirawat, a mild-mannered Boston twenty-something who has to move from his native Thailand to New England with his obese cat, Admiral Snuggles. He thought that he was going to have a nice house with a view of the Charles, but then he finds out that his new home is a crummy apartment in Allston. Arm fits in well with the Boston crowd and finds close friends at his new school. Sadly, dog-loving punks from the Cobra Kai karate school want to make Arm and Admiral Snuggles miserable. No longer could he enjoy cooking delicious Thai dishes and playing Wii with the Admiral.
Thankfully, a Japanese handyman named Keusuke Miyagi comes to their aid. Arm asks Mr. Miyagi to teach him karate, but Miyagi seems more interested in painting fences, waxing cars and rubbing behind Admiral Snuggles' ear. Arm, Miyagi and the Admiral develop a great relationship and vow to teach the Cobra Kai a lesson at the Masshole Martial Arts Tournament. Brushing off illegal moves and deploying a perfect Crane kick, Arm wins the tournament! Afterward the gang celebrates with ice cream and soda pop, much to Admiral Snuggles pleasure. Meow.
Known for her wildly curly mane, Taryl hunts down the perfect words for each brand. Often found at any one of the local watering holes that have live music, preferably bluegrass, she just as easily can be caught underwater scuba diving or hanging out with the Gators down in Florida.
Now six years into a copywriting career, she’s been lucky enough to be surrounded by lots of smart and talented people, but hardly ever gets to carry a briefcase. Which is a shame because she has really good taste in briefcases. Taryl realizes she’s had a rough life. Feel free to donate money.
Bri might be new to the world of advertising, but it was love at first story. A recent graduate of Salve Regina University with her MBA and a BS in Marketing, she has quickly found that the intrinsic nature of the field suits her character perfectly, and Small Army's dedication to storytelling parallels her own. Not one to believe in the '9 to 5' attitude, organized creative chaos, four cups of black coffee, and constant multitasking define her ideal ten-hour workday.
Growing up amongst generations of entrepreneurs, she's a business-minded girl with a big personality and innate desire for success. Her past experiences in marketing span across diverse industries, including grocery retail, real estate, and insurance. Her passion for discovery in all aspects of life is translated in her work and varied personal interests — which include traveling, old-time hockey, classic comedies, intelligent conversation, and music. With an unwavering work ethic, a little Irish wit, and a positive attitude, she's always up for a challenge.
Bri is confident that the best chapters of her own story have yet to be written, but she's certainly happy with the intro.
I've worked at large agencies such as Arnold to smaller agencies such as Cramer and have found myself a home at Small Army.
In the midst of a bunch of quirky creative types who have an odd affinity toward cats. While I don't typically search for skydiving cats and the like, I do have and appreciate the odd sense of humor.