Our moral guides everything we do at Small Army. It helps us discover which clients we are interested in forming a relationship with. It helps our clients understand what matters to us. And it definitely guides us when we're hiring fellow storytellers.
When your company knows its moral, it will drive everything you do. Communications. Media placement. Social media conversations. Product development. Recruiting. And things you haven't even thought of yet. You will no longer be guided by strategy statements and key messaging, which often lead to manufactured campaigns instead of authentic conversations. In short, you will find your company's soul.
Watch the TEDx Talk by Small Army CEO, Jeff Freedman, about the moral of the story.
To discover the moral to your story, give us a call.